Work Experience

Marketing Director

Mohawk Group, Inc. | Allentown, PA

March 2026 – present

• Developed a comprehensive brand architecture establishing a unified identity across the master brand and four subsidiary companies.
• Managed all website content for the master brand and four subsidiary company sites, ensuring timely updates and removal of outdated material.
• Built and maintained a dynamic social media presence through strategic campaigns aligned with brand identity and stakeholder objectives.
• Traveled to active construction job sites to capture on-the-ground video content showcasing real-time project progress for social media distribution.
• Produced and edited engaging video content highlighting company projects, team expertise, and behind-the-scenes field operations.
• Led end-to-end digital marketing initiatives spanning website development, social media management, and integrated marketing strategies.

Owner & Creative Director

Carita Design | Freelance

August 2009 – present

• Collaborate strategically with clients to develop comprehensive brand identities, including logo design, color systems, typography selection, website design, business cards, and corporate stationery packages.
• Design and execute multi-channel marketing collateral that drives client engagement and strengthens brand positioning.
• Architect and develop fully responsive, custom-coded websites optimized for user experience across all devices.
• Provide ongoing website maintenance, updates, and hosting solutions to ensure optimal performance and security.

Creative Project Manager

GP Strategies | Remote   March 2020 – July 2025

Pottstown, PA   May 2013 – February 2020

• Provide creative direction and periodic review to the global design team producing digital assets and collateral.
• Manage multiple strategic projects while meeting aggressive deadlines.
• Lead asset creation for online marketing campaigns via Google ads and social media platforms.
• Develop corporate marketing collateral across business units including flysheets, brochures, articles, case studies, and eBooks.
• Enable corporate communication with design and execution of html responsive email newsletters in Eloqua and Hubspot.
• Produce award-winning corporate podcast episodes.
• Create print ads for publications and related web banners.
• Manage design content on multiple departments SharePoint Sites/Pages.

Senior Project Manager

Marketing Partners Inc | Bethlehem, PA

March 2009 – April 2013

• Led the design team across the creative process, including marketing, graphic design, and brand development.
• Managed external agency and client relationships.
• Attracted and hired talent, cultivating a fun and supportive working environment to grow, learn, and do innovative and impactful work.
• Collaborated with clients to ensure brand consistency on print and digital projects while completing them on-time and under budget.
• Managed clients’ marketing websites and developed digital and email marketing campaigns.
• Supervised end to end website design and development in CMS platform.
• Leveraged various CMS, including WordPress, and provided training to clients.
• Created monthly analytical reporting for client websites.
• Introduced forward-thinking ideas to build and maintain a strong web presence for clients.
• Managed helpdesk to ensure timely resolution of client needs.
• Regularly interacted with the EVP of Operations, EVP of Client Strategy, creative team, external and internal marketing consultants, copywriters, clients, and printers.

Web & Graphic Designer

Marketing Partners Inc | Bethlehem, PA

March 2007 – February 2009

• Conceptualized and designed various print pieces for two and four color newsletters, direct mail, posters, banners, and logos.
• Produced Youth Podcasts using Final Cut Pro to edit audio and video.
• Designed, laid out, and coded landing pages, e-blasts/ePromos and eNewsletters.
• Created web banners and graphics to complement printed pieces.

Graphic Designer

LMD (Laurel Marketing & Design) | Laurel, MD

September 2005 – January 2007

• Designed four color posters, rack cards, booklets, direct mail, logos, letterhead packages, and newspaper ads.
• Produced two color newsletters and holiday cards.
• Interacted with clients and printers.
• Assisted the marketing team and proofed copy for websites, brochures, and ads.

 

Achievements

2024 MarCom Gold Awards

• Audio/Podcast: Performance Matters Podcast — GP Strategies
• Corporate External Newsletter: Performance Matters — GP Strategies

2023 MarCom Platinum Award

• Corporate External Newsletter: Performance Matters — GP Strategies

2011 GD USA Magazine: American Graphic Design Awards

• Self Promotion: Hungry For Follow Up Postcard — MPI
• Invitations: Wedding Invitations

2010 ADDY Awards

• Silver: Logo — Westmoreland Community FCU

2010 CMDBC (CUNA) Diamond Awards

• Merit Award: Direct Mail (series) — Discovery FCU

CUES 2010 Golden Mirror Awards

• Award of Merit: Newsletter — TruMark Financial CU
• Award of Merit: Direct Marketing (single) — AmeriChoice FCU

 

Education

Kutztown University | Kutztown, PA

B.F.A. in Communication Design
May 2005

 

 

References are available upon request